Apple earnings report: Mom’s day date was a good one for Apple
CNN — Apple’s earnings report on Monday included an interesting bit about moms and dads.
Apple CEO Tim Cook, who’s the most senior Apple executive, said mothers and dads “work harder and more intensely” than their male counterparts, and that “there’s more to life than just the workplace.”
Cook noted that moms were also a bigger group of consumers, as the company’s latest quarterly report showed that women comprise more than half of Apple’s workforce.
“I think moms and fathers work harder and are more focused than their counterparts,” Cook said.
“I think that they are more passionate, and they’re more passionate about what they’re doing and how they’re going to make a difference.
They’re more likely to spend time with their kids.
I think moms are more engaged with their children than their fathers are.”
Cook also noted that Apple was one of the first companies to introduce paternity leave, and it is one of few tech companies to offer paid paternity leave for employees.
“It’s hard to be a father and not have a child,” Cook added.
“We’re really proud of that and are looking forward to seeing more of our products support fathers and families.”
Apple also released a report on the top 100 best-selling smartphones in the U.S. on Monday.
The iPhone 6 and iPhone 6 Plus topped the list, but both are far behind the iPhone 5s and iPhone 5c, which was the top-selling smartphone in the country in 2016.
Apple also unveiled a new design for the company, which it said would bring more variety to its products.
“We’re going from a white and blue color palette to a bright red, gold and blue palette that will make our products look better,” Cook told reporters at the event.